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This newsletter series will give you insights and
techniques to help you build a better business no
matter how large or small yours is. I always say that
success comes from working on your business
as opposed to in your business. I want to
share with you the systems and philosophies that have
been successful for me over the years.
This is newsletter #40 in the series. If you have
missed prior newsletters, and are enjoying the series,
we encourage you to purchase the program. More
information can be found by clicking on the coupon at
the bottom of this page.
Your dress, overall appearance and attitude will be the factors on which people base their first impression of you. You have only one chance to make that first impression—make it a good one! Dressing professionally communicates power, authority, trust, likability, and confidence.
Your position in the company, and whether you work in the field or in an office, will dictate your dress code. If you interface with the public, you'll need to be always mindful of your image. The casual wear you might adopt for the jobsite is not appropriate for conferences with customers, architects, bankers or business meetings. If you're representing yourself or your company at association meetings, dress in a manner that represents success in your position as owner or manager.
Proper appearance also should apply to your employees. Good grooming and professional attire appropriate for their positions should be required. Management should dress in a manner that alerts visitors to their position—either a jacket and tie (if applicable) or a neat business shirt is appropriate at this level. Secretaries and other clerical staff should wear outfits that are suitable for office work. Many offices have a dress code that prohibits wearing blue jeans and tennis shoes, or other such casual styles of dress. Members of the shipping and receiving crews should also dress accordingly. Your sales and service people in the field should always be properly groomed and in company/logo polo shirts.
Remember, appearance is the first thing noticed by customers or visitors to your office. It is important that all employees, especially those in the reception area, dress professionally and present a good overall appearance.
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For more information on this topic, get a copy of Mike Holt's
Business Management Skills textbook or Ultimate Business and Success video library.
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We'd
love to hear from you about this series, and the ways you're using it.
Send us your comments and feedback by clicking on "Post a Comment"
below. Look out for the next part in this series a month from now, and
please share with your colleagues.
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